Utilizing Augmented Intelligence to Drive Optimal Decisions Throughout the Specialty and Rare Disease Product Lifecycle

For those healthcare and life sciences pioneers venturing into the realm of developing and commercializing life- improving therapies for specialty and rare conditions, the typical approach – frequently adapted from the commercialization processes of therapies targeting common illnesses and grounded in data analytics – is falling short due to the profound differences in the conditions themselves, the patient profile and the health care provider ecosystem. Enter Augmented Intelligence – a concept that utilizes Machine Learning and Artificial Intelligence in conjunction with a curated pool of “smart, real-world data” to enhance, rather than replace, human decision-making.

Using Augmented Intelligence for Better Product Lifecycle Decisions

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