Through the combination of a unique view of the online journey an in market consumer takes, and location data tracking actual dealer visits, IPM.ai employs advanced AI to help automotive brands Find, Engage and Convert in market automotive shoppers
Automotive Marketing Challenges
Driving Dealer Visits
With access to the online browsing history of in market automotive shoppers IPM.ai has been able to develop a view of the online journey that a buyer takes. Combined with Location data of actual dealer visits and powerful AI, IPM.ai offers unparalleled ability to build models that drive increased dealer visits.
Conquesting In-Market Shoppers
Given the declining number of dealers a shopper visits prior to making a purchase, ensuring your vehicle is in a consumer’s consideration set while they are shopping online is critical. IPM.ai’s access to the online journey a automotive shopper takes, combined with location data, allows for the creation of powerful AI models that can identify shoppers at the point in time that they are still open to input to their final consideration set.
Driving Shopping Actions
Driving consumers to your site is good, but more important is driving the right consumer to take the right action. Whether it is; Build and Price, Locate a Dealer, or Inventory Lookup, certain actions are more closely linked to sales. IPM.ai designs AI models to guarantee the achievement of specific CPA’s for each of these actions, ensuring you will achieve your marketing goals.