Find, Engage and Convert Your Ideal In-Market Automotive Customers

Traditionally conquesting has been an expensive and often futile effort, often occurring too late in the consumers purchase journey to have an effect. Using advanced AI to understand where the consumer is in that journey and what vehicles are currently in the consideration set are critical to ensure you find the right consumer, at the right time, with the right message. IPM.ai’s powerful AI, combined with the online journey data and every dealer visit in the US, provides the foundation for an effective conquesting effort.

Conquesting that actually works - pass your competition like they're standing still

Find, Engage and Convert Your Ideal In-Market Automotive Customers

Once our AI identifies an in-market consumer who is determined to be early enough in the shopping journey to be open to competitive messaging, you now have the opportunity to engage with that consumer as they conduct there online research. The right place, the right time, the right message. These models are constantly updated as the actual outcome of the model’s execution is measured against its prediction.

Find, Engage and Convert Your Ideal In-Market Automotive Customers

Every campaign is tied back to the real world metrics that match your marketing challenge. IPM.ai measures the numbers of consumers that received your conquest messaging who visit your dealers, along with the competitive dealers they visited.