Find, Engage and Convert Your Ideal In-Market Automotive Customers

With the average consumer now visiting 2 or fewer dealerships prior to making a purchase, the importance of driving consumers to your dealer has never been more important, and the value of that consumer has never been higher. IPM.ai’s unique view of the online journey an in market shopper takes, combined with actual dealer visit data allows the building of AI models that identify in market consumers and drive them to your dealerships.

Use Swoop's AI and machine learning to find buyers during the research process

Find, Engage and Convert Your Ideal In-Market Automotive Customers

With dealer visit data and online browsing data being constantly updated AI models are constantly updated. Did the model drive the user to your dealer? What competitive set was visited? Were competitive dealers visited but not your brand? All fed back into the model for continuous improvement.

Drive users directly to find a dealership in their area

Find, Engage and Convert Your Ideal In-Market Automotive Customers

Every campaign is tied back to the real world metrics that match your marketing challenge. Measuring the cost of driving an exposed consumer to your dealer lot, vs that of an unexposed control group ensures that you are getting the most efficient cost per visit and allows the calculation of a true program ROI.