Come talk with IPM.ai and Swoop executives at PMSA. The 2018 Conference, focusing on “Next Generation Analytics”, will be held April 29 – May 2 in San Antonio, Texas. Many of the speakers/sessions are centered on leveraging machine learning and advanced analytics on big data assets.
Here at IPM.ai, that’s exactly what we do! We find, target, and activate ideal patients and their associated HCPs through machine learning and artificial intelligence. IPM.ai has partnered with Swoop (a search ad provider) to find modeled patients. The combination of Swoop and IPM.ai has brought together unique diagnostic data with an integrated marketing execution arm. We can activate patients and HCPs through multiple channels: rep driven personal promotion (i.e. triggers programs), non-personal promotion, online ads/DTC to the ideal patient and online ads to your target HCPs. Digital ads builds the awareness of a targeted patient set, we communicate with the linked physicians when we see them on-line, then we send the reps in for the pull through.
IPM.ai is proud to sponsor of the Spring PMSA conference. We look forward to talking with our clients, friends, and colleagues. See you in San Antonio!