Find Your Ideal Patient and HCP Populations
Whether your goal is to drive overall market growth, increase market share at the expense of competitive therapies, or to improve therapy adherence, having access to comprehensive health data is critical to building the appropriate population model. What is the diagnosed untreated population? The competitive treated population? Competitive prescribing HCPs? All can represent a distinct population that you want to engage through a distinct channel with a distinct message.
Engage The Ideal Population to Support Your Marketing Objectives
Once the initial Ideal Population has been developed it needs to be constantly updated to reflect both new data being fed into the system as well as the actual performance of the model. How good a job did the model do at identifying the desired patient population? How can it be modified to improve that identification on an ongoing basis? At IPM.ai our AI algorithms never stop optimizing, as we constantly work to improve performance.
Convert To Real-World Business Objectives
Every engagement is driven by real world success metrics linked to your Marketing challenge. Since every interaction is linked back to an identity in the health data we track every program against the desired diagnostic outcome. These outcomes, positive or negative, are fed back into the AI model for continued improvement.