Find Your Ideal Patient and HCP Populations
Clinical Trials present some unique marketing challenges. Finding the correct patients, with the correct medical history, in the required age, sex and ethnic mix – all constrained by the geography of the trial sites. IPM.ai’s advanced AI capabilities, combined with the unique data of consumers who are browsing related health information who live in the appropriate geographic area, combined with health, and demographic data, provide the ideal populations to target to meet these tight constraints.
Engage The Ideal Population to Support Your Marketing Objectives
Once the ideal population has been defined the AI model can be updated to reflect the current recruitment progress. This allows for weighting the model for any specific population that is currently under represented.
Convert To Real-World Business Objectives
Every engagement is driven by real world success metrics linked to your Marketing challenge. Since every interaction is linked back to an identity in the health data we track every program against the desired diagnostic outcome. And these outcomes, positive or negative, are fed back into the AI model for continued improvement.