Market Assessment
Maximize commercialization efforts by forecasting market size, competitive landscape and potential ROI.
Patient Finding and Segmentation
Uncover ideal patients who are undiagnosed and/or misdiagnosed who may be appropriate for disease interception and therapeutic intervention.
Prevalence Estimation
Statistically model the number of disease cases present in a particular patient population at a given time.
KOL Discovery
Identify physicians who diagnose and treat ideal patients and influence other health care providers and patients as brand evangelists across their sphere of influence.
Epidemiological Evaluation
Identify the physical, biological, social, environmental, cultural and behavioral factors influencing health, and determine how widespread conditions appear in a particular patient population.
HCP Targeting and Segmentation
Identify and prioritize the health care providers relevant to your brand. Allocate resources for personal/non-personal promotion based on clinical and behavioral profiles. Segment to deliver relevant messaging and prioritize field activities using alerts.
Patient Profiling
Understand how social determinants of health (SDOH) factors can be used to better engage, educate and influence patients to improve their health outcomes.
Referral Network Mapping
Discover the movement of ideal patients among treating physicians, what connections exist between prescribers and which health care providers are treating the most patients relative to a therapy.
Patient Journey Mapping
Discover composition of care events and health care provider touchpoints toward successful disease interception, diagnosis and treatment.
Specialty Inference
Discover the archetype profile of each specialty. Determine to what extent health care providers “look" like their stated specialty or other specialties based on behavioral observations rather than self-reported data.
